Just How “Hot Girl Summer” Became Everyone’s Favorite Meme Overnight

Just How “Hot Girl Summer” Became Everyone’s Favorite Meme Overnight

This summer’s been trash, but Megan Thee Stallion’s ubiquitous catchphrase is providing us some sweet reprieve.

Megan Thee Stallion in “Big Ole Freak.”

Yesterday evening, we delivered a tongue emoji to a female I’m seeing, abandoning my standard “smiley” and “eyes” for something somewhat more direct. Possibly I became interacting like that because I had been up consuming brew that is cold this piece and my penchant for slow-burn flirtation had come undone. Or possibly it is as it’s A girl that is hot summertime.

Like a casino game of strip poker, Hot woman Summer has unfolded slowly and then — wow — all at one time. A phrase coined by 24-year-old Houston rapper Megan Thee Stallion, “It’s just essentially about ladies — and men — simply being unapologetically them, simply having a time that is good-ass hyping up friends and family, doing you, maybe perhaps perhaps not providing a damn as to what no one reached state about this. You actually need to be somebody who could be the lifetime regarding the celebration and, y’know, only a negative bitch,” as she explained to your Root in June.

The theory is everywhere in pop culture now. Individuals post selfies using their flyest clothes, share stories of triumphing over various hurdles, upload dispatches from getaways, Snapchat from nice restaurants or while chilling in the home. So when they’re wont to accomplish, brands have actually capitalized, co-opting Hot Girl summertime as a means to market Wendy’s lemonade, PacSun, and Maybelline. But despite its exploitation by thirsty corporations, Hot Girl summertime remains a uncommon oasis on the web, a meme that does not turn sour following the inescapable snowballing of crowdsourced product. Continue lendo “Just How “Hot Girl Summer” Became Everyone’s Favorite Meme Overnight”